7.2019 – 7.2020 | Pavone Marketing Group (p.mg) | Full-Time
Sr. Lead, Digital Art Director, UX / UI Designer
• Responsible for digital creative for: Del Monte, Sun Maid, Starkist, Herr’s, Winston, Broad Street Angels, Mount Nittany Medical Center
• Creative Duties: provided insight, strategies, and complete direction for websites, interactive UX/UI solutions, moving graphics, web banners, web based games,
HTML emails, brand messaging, digital direction across multi channel tactics and teams, established client workflows
• Re-imagined Del Monte’s web platform, digital ecosystem, creative direction, strategy, individual products and brand look & feel
• Provided dynamic leadership & mentoring to Jr., Sr., and production staff, increased client accountability
• Improve net KPI’s, traffic percentages, ecosystem engagement & demographic global audience participation for all brands while increasing
click counts for ROI sales
As the sole Digital Art Director my responsibilities include providing insight, strategies, and concepts into top tier creative/design and UX/UI solutions for global companies; while pushing the bar of innovation for clients that include Del Monte, SunMaid, Starkist, Herr’s, Broad Street Angels, Mount Nittany Medical Center. As part of the Digital team I helped provide dynamic leadership through experience. We conceived, executed and deployed various multi channel digital pieces to our clients on a daily basis. Also helped improve net KPI’s, base traffic percentages, demographic & eco system engagement and global audience participation while increasing click counts for ROI sales for although not limited to all consumer good properties while in this role.
Del Monte
Sunmaid
Starkist
Broad Street Angels
Duties and responsibilities for: Del Monte
Complete End-to-End website design
Desktop and Mobile Iterations
• Goal identification / set expectations with Del Monte stakeholders and internal Pavone department Partners
• Scope Definition / Ecosystem Identification
• Wire frame / Sitemap / Persona Research / Target Audience Exploration
• UX/ UI/ CX
• Desktop and Mobile variants (Responsive Design)
• Page Count / Navigation Ideation
• Page Creation / Content Flow.
• Visual Content / Asset Rendering / SEO Suggestions
• Development & Testing
• Launch / Agency Coordination with Client Stakeholders
Duties and responsibilities for: Sunmaid
Complete End-to-End website design
Desktop and Mobile Iterations
• Sweepstakes Games and Customer Engagement Programs • Page Count / Navigation Ideation
• Page Creation / Content Flow.
• Visual Content / Asset Rendering
• Development & Testing
• UX/UI/CX
• Launch / Agency Coordination with Client Stakeholders
(Among other client properties not listed here. I also designed for Pavone (p.mg) and it’s umbrella brands)
Starkist: Complete End-to-End website design
Desktop and Mobile Iterations
Duties and responsibilities for: Starkist
• Page Count / Navigation Ideation
• Page Creation / Content Flow
• Visual Content / Asset Rendering
• Development & Testing
• UX / UI / CX
• Launch / Agency Coordination with Client Stakeholders
Broad Street Angels: Complete End-to-End website design
Desktop and Mobile Iterations
• Goal identification / set expectations with Broad Street Angels stakeholders and internal Pavone department Partners
• Scope Definition / Ecosystem Identification
• Wire frame / Sitemap / Persona Research / Target Audience Exploration
• UX/UI/CX
• Page Count / Navigation Ideation
• Page Creation / Content Flow.
• Visual Content / Asset Rendering / SEO Suggestions
• Development & Testing
• Launch / Agency Coordination with Client Stakeholders
Pavone (p.mg) Covid Pandemic Notice: March 12th, 2022
Press Release Variants
Ronaldo Jardim Press Release & Industry Announcement Variants:
p.mg Site Lander
p.mg Rebrand: Business Card Exportation
