Please Note: There are pages and case studies on this site that are permission only. If you would like access, please contact Brad at original3eyesart@gmail.com***
Introduction
Having been a principal driver of several world-class award winning agencies and design teams since 2006, from Fortune-ranked companies to start-ups, has led me to you. While creating outside-the-box, I have obtained a broad range of full spectrum end-to-end creative & 360 marketing experiences as a dynamic creative leader in a variety of sectors. Most recently, serving on Merck’s flagship brand Gardasil 9 as the Digital Art Director & UX Team Lead, revamping creative direction for the brand, initiating multi and omni channel UX / UI solutions. While working in the agile environment, delivering digital tactics, brand strategy & messaging, conducting extensive A|B testing & focus groups, websites & proprietary brand app design and AOR collaboration for brand TV commercial creative. I also reinforced brand indication CTA click counts for ROI and end user engagement by 25%.
While at the helm of Pavone as the sole Sr. Lead, Digital Art Director, UX / UI Designer, my primary utility served as a strategic creative thinker and mentor to the digital team. Spearheading insight, strategy, and complete end-to-end digital UX / UI solutions, animated banners, websites & apps from prototype to viable product for Del Monte, Sun Maid, Starkist, Herr’s, and Winston, among others. The bar of innovation was transformed for our clients while working in tandem with key C-suite stakeholders. The team and I were, dedicated to providing top-tier best-in-class solutions that drove net KPI’s. Base traffic percentages increased by 35% for all clients, demographic, global audience participation and ecosystem engagement were maximized to garner elevated click counts for ROI sales.
As a point of pride, I have been fortunate to have accumulated a robust range of skills, including managing & mentoring, 360 marketing, web sites and mobile applications , web & editorial, video production, copy & script writing, immersive trade show experiences, brand standards & strategy, product re-branding and package design. The measure of my experience will always be the ability to cultivate, inspire others, positivity, empathy, active listening, concise communication, cohesive trust while being cognizant of time and budget. Those experiences led to branding a featured product on the television show, Shark Tank and creative projects for iconic brands like Nike, Adidas, ING, NBC Sports and WaWa. In addition, as the Creative & Art Director of the NPM (SaaS) software company SevOne (IBM). I oversaw the day-to-day marketing, advertising and creative needs, as an essential driver in facilitating all international, domestic & client-facing collateral. The level setting of the brand voice and look & feel also fell under my purview.
Finding a creative approach, I feel, is a conveyance of sophistication through cognitive drivers. Borrowing from my professional and personal creative practice, driving emotional responses is what makes memorable creative relative in the marketplace. Through telling cohesive brand stories, visceral reactions are an inevitability. By capturing a consumer’s innate individuality, specific and targeted returns is what drives creative solutions.
Let me close by saying, great creative keeps me up at night and great creative gets me out of bed in the morning. This is my vocation, this is my passion.
—– Brad
CV Brief
Expertise & Skills
Leadership, Coaching, Mentoring, Management, Collaboration, Teamwork, Teaching, Art & Creative Direction, Ideation, Conceptualization, Creative Briefs, 360 Marketing, Advertising, Brand Standards, Brand Storytelling, Creative Strategy, Go-to-Market Strategy, Digital Marketing & Campaign Development, Social Media, Ad buy, Direct Mail, E-mail Marketing, Animated Graphics & Banners, UX & User Research, Journey Maps, User Flows, Personas, A|B Testing & Focus Groups, Interactive & Responsive Design, UX, UI, CX, User Experience, Mapping for UX / Mobile Applications, Wire Frames, Prototyping, Websites, Mobile Applications, Product Design, Digital Based Games, Digital Product Architecture, Copy & Script writing, Video Marketing, On Set Photo & Video Direction, Production & Editing, Package Design, Trade Show Booths & Immersive Experiences, Fine Art, Microsoft 365, Mac OSX, Adobe, Sketch, XD, Invision, Figma
Industries
Creative Agencies
B2B, B2C, D2C, HCP
Pharmaceuticals, Healthcare & Wellness
Consumer Goods, Food & Beverage
Financial, e-commerce
Tech, Software, Start-Ups, Non-Profit
2007 – Present | Freelance Clients
Wilmington, Delaware
Diggins Designs, Luck Shot Coffee, WhyFly, Stitch House Brewing, Hatch House, Delaware Burger Battle, CoAKT, Gable Music Ventures, Earth Spring Foods, CrossPro, Bayard Law, The Coin Loft, Engage3sixty, The New Wilmington Art Association (NWAA), Chris White Gallery At the Shipley Artist Lofts, Preservation Initiatives, Veroha, DELaugh! Magazine, The City of Wilmington Delaware, Orillas Tapas Bar, Al’s Sporting Goods
Arden, Delaware
Arden Music Guild
New Castle, Delaware
Carman Ford, NUCar Connection
Bear, Delaware
Pointless Junk Motorsports, Barba Kennels
West Chester, Pennsylvania
Home Works And Supply, Sprazzo, West Chester University, Graphic Art’s Department
Havertown, Pennsylvania
Pescator And Associates
Sewell, New Jersey
Valken
Jersey City, New Jersey
Malloc Media
Baltimore, Maryland
Full Tilt Brewing
Parkland, Florida
StratONE
Wake Forrest, North Carolina
Lisa Lloyd Marketing Group
Notable Brands / Clients
Merck, Del Monte, Starkist, Sun Maid, SharkTank, Herr’s, Winston, ING Annuities (Voya), NBC Sports, Nike, Adidas, WaWa, Wakix, Janssen, West Pharmaceuticals, Health Advocate, Christiana Care, Mount Nittany Medical Center, Einstein Healthcare Network, Dupont, Comcast xfinity, SevOne (IBM), Westinghouse Lighting, WhyFly, Full Tilt Brewing, Stitch House Brewing, Dew Point Brewing Company, Gable Music Ventures, The Blue Rocks (Minor League Baseball), Dover Downs (Nascar)
2019 – 2020: Mount Nittany Medical Center: Healthcare & Internal / External Physician Relations: PCP, HCP, PC
2019: Synchrony Healthcare: Wakix Narcolepsy – Neurology: PCP, HCP, PC, DTC
2018: Tipping Point Media: Janssen PCP, HCP, PC, DTC
2017: Einstein Healthcare Network:
2016: Christiana Care: Health Care and Internal / External Physician Relations: PCP, HCP, PC
2012 – 2013: Health Advocate: Health Care & Internal / External Physician Relations: B2B, B2C, PCP, HCP, PC, DTC
2012 – 2013: West Pharmaceuticals: Injectable Delivery Device: Consumer Good, PCP, HCP, PC, DTC
Software Proficiency
Mac OSX | Windows OS | Proficient Since: 2006
Adobe Creative Suite | Proficient Since: 2006
InVision / Sketch / XD / Figma | Proficient Since: 2019
Microsoft Office Suite | Proficient Since: 1996
“Since 2006, I have been fortunate to have worked with some of the world’s best brands. From contracts to seated positions within agencies and organizations. From layoffs to pandemics. I am committed to creating the best possible solutions for long term growth. Clients and end users always come first.”
4.2021 – 11.2021 | Merck | North Wales, PA | Full-Time | Contract
Digital Art Director, UX Team Lead
• Worked in the agile environment on Merck’s flagship brand Gardasil 9
• Creative Duties: websites, interactive UX / UI promotional tools – proprietary application creative & design, animated graphics, web banners, HTML emails,
sales materials, brand messaging, redefined go-to-market strategy, AOR collaboration, social media, and brand look & feel
• Initiated original multi-channel TV commercial campaign creative, on set direction
• Conducted A|B testing, focus groups & brand lift studies, identified market preference variables
• Provided critical brand ad buy insight & national deployment strategy & brand storytelling, 360 Marketing
• Increased brand visibility to new cohort base & indicator audience
• Improved indication CTA click count, ROI end user engagement by 25% across entire brand & digital tactics
While working on Merck’s flagship brand Gardasil 9, my creative duties included cross functional digital tactics, websites, UX/UI interactive promotional tools, moving graphics, banners, emails, brand studies, messaging and market strategy, multi channel commercial campaign creative, AOR collaboration and brand look and feel. The agile team worked in lock step with external and internal partners and vendors for expedited strategic deployment and coordination. Each tactic followed a process driven path through Government regulatory standards and legal mechanisms. Also helped improve indication CTA click count for ROI and end user engagement. (Currently, I am under an NDA with Merck regarding samples; Effective 11/12/21 – 11/12/23. I am more then happy to speak to my time with Merck, unfortunately I currently do not possess any digital samples. “Human” and “Numbers Move You” (Data Driven) are linked below.)
“Numbers Move You”
Gardasil9
Merck
7.2019 – 7.2020 | Pavone Marketing Group (p.mg) | Full-Time
Sr. Lead, Digital Art Director, UX / UI Designer
• Responsible for digital creative for: Del Monte, Sun Maid, Starkist, Herr’s, Winston, Broad Street Angels, Mount Nittany Medical Center, 360 Marketing
• Creative Duties: provided insight, strategies, and complete creative direction for websites, desktop and mobile variants (Responsive design), prototyping, interactive design, UX / UI solutions, animated graphics, web banners, web based games, HTML emails, brand messaging, digital direction across multi-channel tactics and teams
• Re-imagined Del Monte’s web platform, digital ecosystem, creative direction, strategy, individual products, brand look & feel, and directed photo shoots
• Provided dynamic leadership & mentoring to Jr., Sr., and production staff, increased client accountability and established client workflows
• Improved net KPI’s by 35%, traffic percentages, ecosystem engagement & demographic global audience participation for all brands while increasing click
counts for ROI sales
As the sole Digital Art Director my responsibilities include providing insight, strategies, and concepts into top tier creative/design and UX/UI solutions for global companies; while pushing the bar of innovation for clients that include Del Monte, SunMaid, Starkist, Herr’s, Broad Street Angels, Mount Nittany Medical Center. As part of the Digital team I helped provide dynamic leadership through experience. We conceived, executed and deployed various multi channel digital pieces to our clients on a daily basis. Also helped improve net KPI’s, base traffic percentages, demographic & eco system engagement and global audience participation while increasing click counts for ROI sales for although not limited to all consumer good properties while in this role.
Broad Street Angels
Duties and responsibilities for: Del Monte
Complete End-to-End website design. Desktop and Mobile Iterations
• Goal identification / set expectations with Del Monte stakeholders and internal Pavone department Partners
• Scope Definition / Ecosystem Identification
• Wire frame / Sitemap / Persona Research / Target Audience Exploration
• Site Architecture
• UX /UI/ CX
• Page Count / Navigation Ideation
• Page Creation / Content Flow
• Visual Content / Asset Rendering / SEO Suggestions
• Development & Testing
• Launch / Agency Coordination with Client Stakeholders
Duties and responsibilities for: Sunmaid
Complete End-to-End website design. Desktop and Mobile Iterations
• Sweepstakes Games and Customer Engagement Programs
• Page Count / Navigation Ideation
• Page Creation / Content Flow
• Visual Content / Asset Rendering
• Development & Testing
• UX/ UI/ CX
• Launch / Agency Coordination with Client Stakeholders
Duties and responsibilities for: Starkist
Complete End-to-End website design. Desktop and Mobile Iterations
• Page Count / Navigation Ideation
• Page Creation / Content Flow
• Visual Content / Asset Rendering
• Development & Testing
• UX/ UI/ CX
• Launch / Agency Coordination with Client Stakeholders
Duties and responsibilities for: Broad Street Angels
Complete End-to-End website design. Desktop and Mobile Iterations
• Goal identification / set expectations with Broad Street Angels stakeholders and internal Pavone department Partners
• Scope Definition / Ecosystem Identification
• Wire frame / Sitemap / Persona Research / Target Audience Exploration
• Site Architecture
• UX / UI / CX
• Page Count / Navigation Ideation
• Page Creation / Content Flow.
• Visual Content / Asset Rendering / SEO Suggestions
• Development & Testing
• Launch / Agency Coordination with Client Stakeholders
(Among other client properties not listed here. I also designed for Pavone (p.mg) and it’s umbrella brands)
“I really love being involved with solving complex creative problems.”
4.2019 – 6.2019 | | West Chester, PA | Full-Time | Contract
Art Director: Package Designer
• Client: Wakix is a medication used to treat excessive daytime sleepiness in adults with narcolepsy.
• Identified, explored, concepted, mocked up & presented packaging to the creative & stakeholder team
• Brought transformative & unexpected ideas to fruition for Wakix’s end users and core audience
• Immersive & transformative unboxing experience
• Multipurpose & versatile packaging solution(s)
synchronyhc.com
wakixhcp.com
2012 – 2013, 2016, 2018-Present | The Creative Group | Robert Half | Full-Time | Contract
Sr. Designer / Sr. Art Director / Package Designer
• Tipping Point Media, Malvern, PA (Janssen)
Tipping Point Media is a trailblazer in the Pharma industry that creates memorable interactive and VR immersive experiences for their clients. These solutions include: Hands-on learning tools, VR Surgery run-throughs, and how to use and maintain medical device in the virtual space. Specifically, I worked on a UX/UI solution for a proprietary monitoring device and interactive collateral for Janssen.
tipmedia.com
janssen.com
• onemagnify, Wilmington, DE (DuPont)
onemagnify.com
• Koncordia Group, Wilmington, DE (DuPont)
• Health Advocate, Plymouth Meeting, PA
healthadvocate.com
• Christiana Care, Wilmington, DE
Rework and conceive new internal and external print collateral with the Hospital network. Specifically, the Internal Medicine and Residency Program. These multi tiered tactics were used as recruitment collateral and external promotional tools. Christiana Care had strict Brand Standards and every piece need to adhere to siloed look & feel.
christianacare.org
• West Pharmaceuticals, Lionville, PA
West Pharmaceuticals being a global provider of innovative, high-quality injectable devices contracted myself to retouch product images, catalogue and design print collateral for worldwide distribution. These tactics and pieces were varying and included but not limited to Vial Containment, Prefillable Systems, and Self-Injection Platforms. West’s products had specific siloed look & feel with an over arching creative standard.
westpharma.com
10.2017 – 5.2018 | The Barn Creative Agency | Wilmington, DE | Full-Time
Sr. Creative
10.2017 – 12.2017 | The Creative Circle | Philadelphia, PA | Full-Time | Contract
Einstein Healthcare Network
Sr. Special Projects Designer
Responsible for multi tiered design collateral for Einstein’s Hospital Network. Specifically: The Hospital’s 100th Anniversary Yearbook. During this time, I was contracted for the layout and creative direction of the book, which included imagine & article sourcing, copy writing, editing, maintaining archival materials and vendor printing coordination. The direction include timelines, info graphics, Bio’s and case studies. The year book was for internal use only and was distributed to select Staff and Physician Team Members.
einstein.edu
11. 2013, 2017 | The Creative Circle | Full-Time | Contract
Archer Group (Bounteous), Wilmington, DE ~ (WaWa)
Interactive Designer
bounteous.com
1.2017 – 4.2017 | MRP (Market Resource Partners) (SaaS, CRM) | Philadelphia, PA | Full-Time
• Sr. Graphic Designer
mrpfd.com
• Brand standards and re-branding concepts for MRP 2017 roll out.
• Campaign creative direction for client content projects
• Project and client management
• Direct mail campaigns: Complete conceptualization to fruition for client presentation.
• Web banners: Complete conceptualization to fruition for client presentation.
• Copy writing for client projects: Headlines, subheads and body copy.
• Complete conceptualization for client projects including original digital art for presentation.
• End-to-end design support for client and internal lead generation campaigns, both digital media and physical print.
3.2014 – 2.2016 | SevOne • IBM () (Saas) | Newark, DE | Full-Time
•
As the sole Creative for SevOne, I facilitated all-encompassing visual & marketing solutions with all facets of the business and day-to-day operations for all departments, which included deliverables for all offices: creative direction & execution branding both internal & external facing creative.
sevone.com
A Bain Capital Ventures Company
2012 – 2013 | Aquent | Full-Time | Contract
Sr. Package Designer
• Westinghouse Lighting, Philadelphia, PA
5.2010 – 10.2012 | The Chris White Gallery at The Shipley Artist Lofts | Wilmington, DE | Full-Time
• Curatorial Director
Procured artist and musicians for the monthly events calendar. This position requires regular and continued communications with artists and musicians via phone and e-mail. Reviewed CW Gallery proposals for approval. Coordinated the install and de-install of Fine art as well as designed and imposed current CW Gallery procedures. Maintained data bases for gallery usage and patron communications.
4.2009 – 7.2012 | ADVentures Printing | Bear, DE | Full-Time (Currently Out of Business)
• Creative & Art Director
Created original art work for client companies including: logo design, product brochures, business forms, prescription pads, postcards, signs, branded promotional products and direct market campaign materials. Followed vendor specifications for output and design limits. This position required regular communication with vendors and clients via phone and e-mail. Also, worked under specific time lines for client approval and distribution. Created and maintained archiving system for client files.
6.2007 – 6.2010 | The Delaware College of Art and Design | Wilmington, DE | Part-Time
• Adjunct Instructor
Developed and researched course specific lectures and hands on demos for the art history classes: “Urban Expressionism,” “Zine Creation,” and “Marketing Design Challenge” Administered and graded students throughout the semester, Class projects allowed students to work under deadlines for critique and learn the evaluation process. Students are asked to share their thought process, interact with other students, and to become self motivated. Each class has specific projects that are designed to enhance the students thought process and provide material for their current portfolio expansion.
dcad.edu
4.2008 – 6.2008 | Barksdale Portrait | Aston, PA | Full-Time | Summer Seasonal
• Graphic Designer / Photo Retoucher
Consulted in the enhancement and manipulation of photographs for print materials, including yearbooks, annuals and company collateral. Was responsible for page layout, correlation and documentation for each client’s materials. Also, worked under specific time lines for client approval and distribution.
barksdalephoto.com
4.2007 – 12.2007 | ING Annuities (Voya) | West Chester, PA | Full-Time
• Graphic / Forms Designer
Consulted in the coordination of requests for design and editorial changes to insurance business forms using Adobe InDesign. Was responsible for distributing updated versions to external vendors. The position required regular communication with stakeholders via phone and e-mail. Also, was involved in the “ING Employee Giving Campaign” while working directly with the Marketing Design Director to execute original art work used in the lobby as a company wide internal advertising piece.
3.2007 – 4.2007 | Dragon’s Lair Printing | Claymont, DE | Full-Time
• Screen Printer
Specialized in the transfer of original art work for custom designed T-shirts, and assisted in all aspects of design production. Maintained specific apparatus for ink printing. Organized and updated orders. Other duties include the filing and maintaining of database purchase orders for clients
10.2004 – 6.2005 | HomeWorks | West Chester, PA | Part-Time
• Gallery Associate
Additional Work History
2010 – 2012 | Public House | Bar Tender / Back | Wilmington, DE
2005 – 2006 | Sprazzo | Barista | West Chester, PA
1999 – 2004 | Kohls | Sales Associate, Lost Prevention | Wilmington, DE
1997 – 1999 | I.Goldberg | Sales Associate | Wilmington, DE
1998 | YMCA | Camp Counselor: Summer Seasonal | Arden, DE
Education
Overall GPA: 3.8
West Chester University
• Graphic Arts, BGD | 2003 – 2006: August
• Studied abroad in Italy | 2006
Delaware Technical and Community College
• Industrial Engineering, AIE | 1999 – 2003: May
• Operations Management, AOM | 1999 – 2003: May
Professional Affiliations
• AIGA: Philadelphia Chapter | 2023 – Present
• New Wilmington Art Association (NWAA) | 2008 – 2012
Assistant Graphic Designer | Recruitment (Officer)
• Delaware Center for the Contemporary Arts (DCCA) | 2009
Internships
TSN Publishing | Graphic Designer | 2005 | Wilmington, DE
Summer Internship: Designed advertisements that appeared in various TSN Publishing publications, including Playbill for the Delaware Opera House, Out and About and Cruising. Ads were designed using CorelDraw and InDesign, and were typically completed the same day as the request. The position required communication with clients to understand their expectations for the ad.
tsnpublishing.com
2003 | Direct Radiography | Facilities Layout Designer | Wilmington, DE
2002 | ING Variable Annuities | Contract Proof Reader | Wilmington, DE
1999 | ING Golden America Inc. | File Clerk | Wilmington, DE
1999 | Moeckel Carbonell | Architectural Designer | Wilmington, DE
1999 | Mellon Bank | Stock Broker | Wilmington, DE
1997 – Present | Muiscian ~ Creative and Art Director | Part-Time
Salary Requirements: Negotiable within competitive or fair compensation for the job description, experience and budget.
Please Note: There are pages and case studies on this site that are permission only. If you would like access, please contact Brad at original3eyesart@gmail.com***
