4.2021 – 11.2021    |   Merck     |  North Whales, PA Full-Time    |  Contract
Digital Art Director, UX Team Lead

• Worked in the agile environment on Merck’s flagship brand Gardasil 9
• Creative Duties: websites, interactive UX / UI promotional tools – proprietary application creative & design, animated graphics, web banners, HTML emails, sales materials, brand messaging, redefined go-to-market strategy, AOR collaboration, social media, and brand look & feel
• Initiated original multi-channel TV commercial campaign creative, on set direction
• Conducted A | B testing, focus groups & brand lift studies, identified market preference variables
• Provided critical brand ad buy insight & national deployment strategy & brand storytelling, 360 Marketing
• Increased brand visibility to new cohort base & indicator audience
• Improved indication CTA click count, ROI end user engagement by 25% across entire brand & digital tactics

While working on Merck’s flagship brand Gardasil 9, my creative duties included cross functional digital tactics, websites, interactive promotional tools, animated graphics, banners, emails, brand studies, messaging and market strategy, multi channel commercial campaign creative, AOR collaboration and brand look and feel. The agile team worked in lock step with external and internal partners and vendors for expedited strategic deployment and coordination. Each tactic followed a process driven path through Government regulatory standards and legal mechanisms. (Currently, I am under an NDA with Merck regarding samples; I am more then happy to speak to my time with Merck, unfortunately I currently do not possess any digital samples. “Human” and “Numbers Move You” (Data Driven) are linked below.)

Link to commercial & Brand:
“Numbers Move You”
Gardasil9